They are people who value what you stand for, what you do for them and what you produce and offer to the world. They laugh with you, cry with you, support and protect you; they care and passionately so.
They are stakeholders in your future as you are in theirs. They are more than a consumer, visitor, financial investor or staff. For these words stem from the realm of commodity where connecting with people is deemed too soft a notion to compete with the preferred hard sell.
They trust you because you never discount your relationship with them nor would you under value their feelings when they meet with you. For long after they have forgotten what you said or did you appreciate that they will remember how you made them feel.
