Openskies

GROWTH

The desire for company growth often results in the ‘everything for everyone’ trap. Avoiding this trap requires that companies refrain from pursuing none core business and whilst this may feel counter intuitive, the potential gains are well worth it, according to Nick Burton, Managing Brand Consultant at Openskies.

CHOICE

Life was once simple; or so I'm told! In the UK in 1975 there were only three TV channels (BBC1, BBC2, ITV), only one telephone provider (BT) and the closest that you could get to the Internet was a Teletext service provided by the BBC through the Television.  

I think choice is a great motivator of quality; competition between providers is always good for the consumer.  Too much choice though often fragments markets and dilutes value.